For the fourth time we had the opportunity to participate in RetailEXPO (formerly: Retail Design Expo) – one of the most important events in the retail industry.
The word “design” from the name of the event disappeared not by accident. The London event in its present form focuses not only on design, but also on digitalization and new technologies, whose influence on modern retail should not be overestimated. This year’s edition of RetailEXPO was a combination of three events with different specializations – Retail Business Technology Expo (RBTE), Retail Digital Signage Expo (RDSE) and Retail Design Expo (RDE). London Olympia hall on May 1-2 2019, as every year, gathered specialists in designing and equipping stores, visual merchandising or representatives of architectural bureaus.
The conference part of the event grabbed the big interest of RetailEXPO participants. One of the most important speakers was the former CEO of the Sainsbury’s department stores, who, contrary to the alleged crisis in the retail industry, contrasted meaningful figures. The value of the retail market today is 360 billion pounds, of which around 60 billion pounds is online. This means that there are 300 billion in stationary stores, which is almost the same as ten years ago.
Among the participants of the discussion panels, Amazon – the biggest online store in the world has aroused many emotions. It was wondered how traditional retailers should respond to new logistics solutions introduced by the American giant, such as delivery on the same day, or so-called one hour slots, allowing the collection of ordered products within one hour of purchase.
RetailEXPO also awarded prizes to companies using the most innovative technological solutions. The organizers have prepared a special “Innovation Awards Wall”. The innovative companies were also featured as part of guided tech tours, which took retailers and brands to their stands for a three-minute elevator pitch of their solutions..
For our company, RetailEXPO was an opportunity to look for new opportunities for business cooperation, interesting conversations and new contacts. The conference part of the event was very valuable, providing a solid dose of industry knowledge from the best experts. See you in 2020 at the next edition of RetailEXPO.
Heat maps are a form of visual presentation of customer behavior in the store using colors of varying intensity. Thanks to maps, we can analyze various aspects of the store's operation and optimize sales.
One of the most important priorities of our company from the beginning was the safety of employees and customers.